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Eric E'finit Patiño
Father, Web Developer & Founder of E'finit Media
Eric is a problem solving creator who is fascinated with the art and science of communication. He puts his theories into practice making a daily routine of conveying someone’s brand through the very technical, visual art of web development.
Throughout most of his life, Eric has been telling stories using all mediums from a pen and a pad to code and a computer. In 2015, he left the Fortune 500 life to build his own career as a web developer helping brands tell their story.
Eric is a father to a teenage boy and young girl. When he’s not developing websites, he’s either at his son’s basketball games giving the ref a hard time or dancing on stage with his daughter at her dance recitals.
Based on the 8th I Ching trigram, the Chien symbol is represented by three yang lines. In the I Ching philosophy, yang is the direction upward. Awareness here means living in tune with the spirit of the time, the East. The image is the night heaven. The motivation is creativity. The purpose of the I Ching is to merge with cosmic creativity.
The three bars in the E‘finit Media trigram ( Ξ ) represent Knowledge, Wisdom and Understanding from bottom to top. Knowledge is the foundation while Wisdom is the way to Understanding. The circle around it represents completion. I apply these principles in every facet of life and work.